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Mercedes‐Benz Downtown Calgary Privacy Statement
At Mercedes‐Benz Downtown Calgary, we take your privacy seriously. This Privacy Statement describes
how we protect the privacy, confidentiality, security, and accuracy of your personal information. Your
personal information includes your name, address, email, phone number, or other information that
How We Collect Your Personal Information
Mercedes‐Benz Downtown Calgary collects personal information directly from you. We also collect
personal information about you from Mercedes-Benz Canada (MBC).
How We Use Your Personal Information
Mercedes‐Benz Downtown Calgary and Mercedes-Benz Canada uses your personal information to:
a) Initiate, maintain, and improve our relationship with our customers by providing them with
personalization of their experience, including to: remember customer interests and preferences;
customize the products and services we share with customers; facilitate customer interactions with our
employees; track and categorize customer activity and interests on our website and mobile application
and to enrich the customer experience in our dealerships, on our website, and through our mobile
b) Improve our products and services through quality assurance and improvement activities, including
to: develop and promote new products and services; to improve or modify our existing products and
services; and to analyze and improve the safety and security of our products and services;
c) Perform analytics, such as to: understand how customers use our website, mobile applications,
products and services; generate insights and understand how customers interact with us; and improve
our website, mobile applications, products and services.
d) Investigate and respond to inquiries or complaints;
e) Comply with legal and contractual requirements; and
f) Enable you to opt out of the use or disclosure of your personal information for certain purposes.
Mercedes-Benz Downtown Calgary does not use or disclose your personal information for any new
purpose without explaining the new purpose and obtaining your consent, unless your personal
information is otherwise required by law.
How We Disclose Your Personal Information
Mercedes‐Benz Downtown Calgary may disclose your personal information to: 1) our affiliated
businesses so that we may process the purchase, lease, financing,
or maintenance of your vehicle; 2) business partners, such as SIRIUS Satellite Radio and Roadside
Assistance, so that you may receive products and services on a trial or fee‐for‐service basis from these
businesses; and 3) Mercedes‐Benz Canada Inc. Daimler AG, and their associated and affiliated
companies, so they may conduct customer satisfaction surveys and help us improve our products and
Your Option to “Opt Out”
You may decide that you do not want Mercedes-Benz Downtown Calgary to use your personal contact
information to provide you with information on special offers, events and promotions you may opt out
by contacting Mike Edgar, Privacy Officer by email at firstname.lastname@example.org, by phone at 403‐232‐6400,
or by mail at 909-15th Street SW, Calgary AB T3C 1E5. You may also contact our Privacy Officer if you
have any questions or complaints about how we protect your privacy.
If you choose to opt out, you will no longer have access to information, products, or services that may
be of value to you. You may opt in again, at any time, by contacting our Privacy Officer or customer
How We Protect Your Personal Information
Mercedes‐Benz Downtown Calgary takes all reasonable and appropriate administrative, technical, and
physical measures to protect your personal information against loss, theft, and unauthorized access,
use, disclosure, copying, modification, disposal, or destruction. These measures include administrative,
technical, and physical safeguards, such as policies, employee training, encryption, access controls, and
Access to Your Personal Information
You are entitled to view the personal information that Mercedes-Benz Downtown Calgary retains about
you by contacting us and providing proof of your identity. If you find that the personal information we
have on record is incorrect or incomplete, you may provide us with accurate information.
Personal information that we collect is held in a secure environment. Persons employed by us are
obliged to respect the confidentiality of your information.
We will not share any information you’ve provided to us with anyone without your consent other than
to fulfil your request or provide the services and products you’ve requested.
We respect the privacy of individuals who visit our Web sites, send us e-mail or participate in features
and services we offer online.
Any information you provide to us (i.e. name, e-mail address, etc.) when you request information or use
any of the other interactive portions of our website, is securely maintained on our Web server and
internal systems. This information may be used to provide you with information you’ve requested
about our company, our products and our services, or to provide you with special notices. You may opt
out of receiving future communications at any time (see opt-out procedures below).
Anytime you visit our website, we may gather certain non-personally identifiable information regarding
your use of our site. This information may include the type and version of your browser, your service
provider, your IP address and any search engine you may have used to locate the site. We use this
information to help diagnose problems with our server, administer the website, and compile broad
statistical data. In addition, we gather certain navigational information about where you go on our
website. This information enables us to determine which areas of the website are most frequently
visited and helps us to tailor the site to the needs and interests of our online visitors. Such information is
gathered by us in the aggregate and will not be associated with a specific individual without that
consists mainly of IP address, operating system, pages visited and requests made, and day and time of
connection. The information transmitted is for statistical purposes only and at no time is your identity
revealed. No information allowing you to be identified is collected through cookies and log files. The
amount of information that is sent by your web browser or by third-party vendors depends on the
browser and settings you use, including your cookie settings.
To help us ensure that our website contains content that is useful to our customers and potential
customer, we use the Google Analytics demographics and interest reporting features on our website.
These tools allow us to review anonymous data regarding the gender, age and interests of website
visitors and adapt our website content to better reflect their needs. Although this information is
collected through your Google ad settings, it is not provided to us in a personally-identifiable format.
This means we cannot identify what information is about you, and we will not try to figure it out. You
can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using
the Google Ad settings or through the Google Analytics opt-out browser add-on.
More information about how Mercedes-Benz Downtown Calgary protects your privacy is found in our
403‐232‐6400, or by mail at 909-15th Street SW, Calgary AB T3C 1E5. You may also contact our Privacy
Officer if you have any questions or complaints about how we protect your privacy.